Packaging and its Importance
Visual factors primarily run businesses. Factors that mainly cater to the outside aesthetic. This is a result of human beings mainly being drawn to visual elements. Something has to look good to attract attention. It has to be conventionally exciting and unique to stand out and command attention. This is why packaging is a significant element when it comes to the marketing and selling of products. A product’s packaging is the first point of interest and attraction for most customers.
A customer only experiences the quality of a product after buying it. Only then can they become loyal to quality. But the choice of buying a product for the first time is majorly dependent on its visual aspect. This is why companies spend large amounts of money and time creating the most brilliant and unique packaging so that the product is attractive to customers and is distinctive from its competitors.
Common Packaging Mistakes and How To Tackle Them
Package designing can be a time-consuming process where minute details are required. Often companies make mistakes in the artwork and design of product pages that lead to disasters. Using artwork management software helps the company rectify those mistakes before time. Let us analyze some common mistakes that businesses make while designing the product’s package.
Not Considering The Functionality
Sometimes brands can overindulge in the visual aspect of packaging. Indeed, the visual is an essential part of the product’s packaging, but you should not forget the purpose of the package. The package carries and protects the product. It should also be easy to use. The package of a product should be visually beautiful but should also serve its purpose. Packages that are difficult to use often leave a negative impact on customers
One way to avoid making this mistake is to test the package model for the product. The testing should be done before investing completely in the full order.
Being wasteful is not popular with most customers in today’s times. Customers often prefer sustainable packages that are normally made with eco-friendly material. Adding excess material that has no functionality can create waste. It may also be more expensive for the business. Customers prefer environmentally conscious brands.
The packaging material should be compostable or reusable. Using a recyclable packaging design is also a good alternative to wasteful packaging.
Using Work Without Licensing It
Most packaging artwork needs designs like fonts, illustrations, and patterns. Sometimes packaging designs also include photography. A lot of art that is sourced online requires it to be purchased and licensed before commercial use. Avoiding or ignoring this could lead to a lot of trouble for the brand—both legally and reputation-wise. A company may find it hard to recover after these types of issues. So always make sure that you double-check that the art you sourced has been purchased and licensed for commercial usage.
Lack of Product Knowledge
Having concrete knowledge about the product helps to design the package in a better way. For instance, if your product is fragile, you should focus on a packaging design that is protective in style. A product’s package design should also not be misleading. Many customers buy products solely based on the packages and do not read labels, making sure the package is not misleading.
The Company’s Brand is Not Resonated With The Artwork
All businesses and products have a brand reputation, and package design should resonate with that. Customers should be able to identify the brand with the packaging. For instance, if your products’ core branding is vintage elements, your package design should also complement it. Designing the package artwork in a modern or simplistic aesthetic would make very little sense.
One way to achieve this is by having a clear knowledge of the brand yourself and ensuring every person in your team has that knowledge. Also, spend time choosing and testing essential artwork elements such as colors and fonts to establish a package design that seems like an extension to your brand.
Making Packages That are Too Complex
Nobody wants to spend most of their time unboxing or understanding the packaging than actually enjoying the product. Keep the package design interesting but also not too complicated. Clean and straightforward designs grab the majority of customers’ attention. Artwork that is cluttered and cramped with texts, illustrations, graphics, etc., loses buyers’ attention.
A minimalist design would prevent confusion among buyers and put the spotlight on your brand. Create unique packaging but also make sure it is convenient and can easily denote the product inside.
The mistakes mentioned above are common ones and often happen to brands that are just starting. This is why it is important to avoid them. Keeping in mind these dos and don’ts will help you develop visually pleasing and functionally purposeful artwork.