The COVID-19 pandemic has been a curveball for everyone. Masks and social distancing have become the new reality, and we have all had to accept it. For millions of businesses, there is also another harsh reality to adapt to. Restrictions on transportation, indoor capacity, and other key aspects of the business have caused many entrepreneurs to fall flat. But others have managed to prosper despite the unavoidable limitations, and others have started a business during COVID-19. The latter may sound absurd, but starting a business during a global pandemic can be easier than aspiring entrepreneurs may think.
What Industries To Start a Business in?
An essential factor in starting a successful business is to jump into an industry that is thriving. Making sure you are in line with what is currently successful will make getting your business off the ground a lot easier. Industries that have quickly adjusted to the “new normal” have seen major successes. This can include industries such as cleaning, fitness, and technology. Clorox is an excellent example of a company that reaped the rewards from the “new normal.” In November 2020, CNN reported that Clorox’s sales skyrocketed by 27% compared to their previous year’s performance. Ensuring that your business’s sales point is in high demand and has a big market can be the difference-maker in your future success.
Advertising Your Business
An essential part of starting a business during COVID-19 is making sure that your business is advertised well. It is hard enough to promote oneself under regular circumstances, but it is even more complicated when fewer people leave their homes. Thankfully, social media plays a massive role in the advertisement world and can benefit you tremendously. It is crucial that you take your business online, as there has been a significant increase in internet use since the start of the pandemic. According to the Digital 2020 Report, “4.54 billion people worldwide are using the internet, which is a 7% increase from the previous year”. Forbes writers remarked that more time is being spent on social media and that “the ways people are using social media has changed.” More people are using social media to get the latest news, communicate with friends and family, and, most importantly, review new products and evaluate new advertisements.
Establishing A Workforce
A company is only as strong as the employees that help run it. Recruiting good employees and conducting interviews may be as simple as ever. Using applications and websites such as Indeed, ZipRecruiter, and LinkedIn, you can now post the positions you need filled and quickly weed through applicants. You can even set requirements on your job opening to filter applicants who are more qualified for the position. During the pandemic, remote work has become more acceptable. Depending on your business, this may be the most efficient form of establishing a workforce. Instead of limiting your applicants to the area of your business, you could open your doors to anyone in the country looking for a job. This will make the hiring process extremely fast, as you are more likely to run into well-qualified candidates by expanding your boundaries.
After finding the right candidates, interviewing them should take no more than setting up a meeting. Zoom and Google Meet are two of the most popular apps to “e-meet.” These allow you to meet CDC guidelines and conduct the interview from the comfort of your home. Establishing a close connection with your candidate is why face-to-face interviews are essential. While phone calls could work, e-meet applications are the ideal way to get to know your potential employees. Through job websites and virtual meeting websites, you are now able to easily recruit and establish a workforce to ensure that your business succeeds.
Enforcing CDC Standards
If your business may not work remotely or avoid in-person contact, enforcing CDC standards and making it convenient for your employees to follow them will keep your business running. Especially during a time where COVID-19 cases are spiking throughout the country, the top priority should be keeping your employees and customers safe. Giving your employees a custom company mask is a great way to show your concern for their safety and make sure they remember you even after your interaction. You can create them on websites such as Vista Print for reasonable costs. Installing visual cues in your building, such as X’s on the floor to mark a six-foot distance or a sign that summarises CDC guidelines, shows that you’re committed to keeping everyone safe. Fostering security and trust with customers and employees will motivate them to buy from or work for you. A sense of cooperation and mutual support will ensure that your business runs smoothly during the pandemic and beyond.
Perseverance is Key
Unless you are fortunate, your business will not hit the ground running. Fresh books made this clear: “Two to three years is the standard estimation for how long it takes a business to be profitable. That said, each startup has different initial costs and ways of measuring profit. A business could become profitable immediately or take three years or longer to make money”. Even though the average timeline is two to three years, your entrepreneurial endeavor may have varied results. A few things factor into your willpower to fight through the growing pains. Having enough savings to be able to afford initial failure is one. Ensuring that your business doesn’t have to be in the black right away is essential to stick with it through its ups and downs. Keeping a problem-solving mindset is another. Especially with our continually changing norms, given the current situation, you will run into a lot of issues from the jump that you will need to find solutions for. Embrace the change and the challenge it brings rather than shrinking from it. Breaking barriers and growing from your mistakes will result in a successful business, making perseverance an essential quality in your enterprise.
After all, starting a business during COVID-19 might still sound absurd. But with the right planning and mindset, you can seize this opportunity and finally turn your fantasy into a business reality. Blue Sky Talk is a platform for productive and inspiring stories of successful people who can watch videos of life-changing stories that help build yourself as an entrepreneur or Making a Business from your passion.