You must have come across many stylish packaging boxes belonging to certain popular brands. Do you secretly wish to get custom packaging for your brand? Do you doubt whether it will work for your business? Reading this article would clear all your reservations.
Even if you are a newly set up business, there are many alluring features of customized packaging that can help improve your brand image. Not many sellers are aware of the vast branding potential that such packaging has. Mainly they see it as a cost escalator and something that can be avoided. Many also think that customizing is only for well-established corporations. However, that is not true! Here is how tailoring the packaging boxes can work in your favor regardless of the size and nature of your brand and products.
- Engages the audience at once through creative styling.
- The packaging accepts all kinds of products and delivers them safely.
- Caters to different customer demands.
- It can be modified in all directions and measurements.
- Used for telling a compelling brand story.
Surprised by the list! We bet you never thought that a mere packaging box could provide such capable results. Let us look at them in-depth so you would get the hang of it.
Why do visual ads work so productively? One of the main factors is that it engages viewers. The same goes for customized packaging too. The whole purpose of designing the boxes is to ensure that they capture the imagination of potential buyers.
Can you recall your favorite brand’s packaging? The logo and name would come first in your mind. Why so? Businesses creatively place the essential branding feature, the logo, at the most prominent packaging spot. Customers remember the logo better when they see it repeatedly on the boxes. This helps the brand to be spotted easily and within a short time. This way, brands can effectively curb the competition in their consumer markets.
By making the boxes attention-grabbing, businesses can also get their intended messages across to their customers. Buyers react to content that they read. And making the boxes enticing enough is the first step towards that.
The basis of all successful businesses is their ability to deliver functional products. Why else would buyers order again? The packaging boxes play a significant role in determining the future growth prospects of brands. They do so by keeping the contents safe from transport hazards. Even at warehouses, products need protection from temperature fluctuations and varied handling. Many refund claims and replacement costs can be saved when the boxes are functional enough to deliver the contents safely.
The majority of any business’s finances suffer a loss when their customers disagree with the boxes’ capability to sustain the products’ lives. Ideally, the packaging must last at least until the products do. Packaging that stays strong throughout their stay with buyers often gets more brand recognition. Custom packaging can up your brand’s likability with custom dimensions and cushioning that helps keep the products undamaged and reach customers in the original form no matter where they are!
Satisfy Every Customer
Just when you thought that pleasing everyone is impossible, along came the customized packaging boxes. These come in all possible custom shapes and looks.
Unilever is an excellent example of a brand that caters to a large and diverse customer base. It packages products depending on the customer demographic it is targeting. Even cosmetic brands speak differently to young customers than older ones. Cracking the basic need of buyers is the secret to sustaining longer in your market and being the brand of choice.
Buyers react strongly to features that they can relate to. For example, customers living towards the north pole would respond highly to boxes that pertain to their needs. Food items need marketing that would sell coffee to them as well as to the Middle Eastern buyers. Imagine doing so with just the help of packaging boxes!
Get Offbeat Box Shapes
When can you modify every inch of the packaging boxes? Why go for the traditional ones? Let us admit it; the shape has a profound effect on purchases decisions. With custom shapes available, the products can look premium and unique at the same time. Many brands in the market sell the same products but sell in different quantities just because of their box appeal.
Custom Elements Include:
- Length and width of the required measurement. Your products can look more appealing when they are packaged in well-fitted packaging boxes.
- Custom features like handles on top and sides, ribbon for beautifying, relevant colors, etc., can further improve the worth of these packaging boxes.
- Numerous laminations can add to the sparkle and keep the boxes safe from wearing off easily.
- Visual graphics maintain customer interest and make the boxes easily recognizable.
- Assist in giving a wholesome shopping experience with pleasant packaging colors and illustrations.
You must have come across innovatively styled boxes around. Be it the gable boxes used by food sellers, display boxes holding small objects like skincare items, shipping items arriving in one-piece mailers, etc., the shape defines the purpose of the product and goes well with its essence.
Add Value to Your Branding
The most important and relevant use of the packaging is to complete your brand story. Visual ads introduce your brand to customers, but it is the packaging that pushes them to buy your products. Custom packaging is a great marketing tool too. It can be printed with marketing content so buyers can be persuaded to pick the brand while they shop.
Custom printing also helps to form a durable seller-client relationship. They can use the info provided on the packaging to get in touch with the business and give valuable feedback on their social media.
Being part of the talked-about brands can turn real for your business by using customized packaging boxes in varied forms and exclusive brand appeal.