To have a successful and effective business, it is imperative to utilize the best marketing strategies. Many companies and entrepreneurs do not give much importance to marketing strategies in the businesses’ initial development. This leads them to a significant loss. A marketing strategy is essential for a successful business as it provides a guiding map to them. Besides, marketing strategies help in the perfect execution of the content and other services.
To create a successful business, you must learn the existing business strategies employed by big corporations like Coca-Cola, Pepsi, McDonald’s, etc. This blog post highlights a couple of relevant and essential strategies to overcome business challenges and help promote the services rather quickly.
Learning the successful brand’s marketing strategies helps you channel your pool of doubts and fear into productivity. You will also observe an increment in your brand awareness that helps you cut through the noise.
Likewise, you can appeal to your customer and involve them in your brand message, hence increasing your product or the services via applying the best strategies. Regardless of your business type, if you apply your learning in your marketing and promotion, you can breed more leads and generate profitable revenue.
So stop pause, and think for a moment — what are your marketing goals and the course of action that will help you achieve your targets. Bringing clarity in thoughts can help you reach your ultimate marketing destination in no time. And it will also take your marketing game to the next level. To understand what can be deemed necessary for your marketing strategy, learn from a giant corporation, Apple’s marketing strategy.
MINI CASE STUDY — APPLE’S iPhone MARKETING STRATEGY:
Back Ground: The company established in 1977 in California, Apple Inc., with lesser revenue generation, surpassed $1 trillion in market capitalization in 2018. Today, Apple is one of the world’s largest IT companies by profits, revenue, and assets and is the second-largest hand-handled personal computer-mobile phone. The company’s continual and gradual spike in revenue generation from $8 billion in 2004 to $180 billion in 2017 is often credited to its business and marketing strategy. This makes one wonder, “How on earth did they do this?” The answer lies in applying the seven P’s of Marketing and sales: product, price, promotion, place, packaging, positioning, and people.
Today, the iPhone’s success is unparalleled in the marketing world, but iPhone has become a symbol of prestige, power, and elegance.
How did they do it? Learn from their marketing strategy.
The Key Takeaways of iPhone Marketing Campaigns:
Simplicity, durability, and high quality. These are the words that are often heard from iPhone users. iPhone’s marketing strategy has created the phone’s need and made its casual customers into brand ambassadors. Within the first launch of the new iPhone’s model on social media, the apple marketing mix makes people go crazy, and they spend hours and hours in lines to get their first copy of the model.
One of the standards that have been set by Apple Inc. is its Price; iPhone is no exception. There are many cellular brands out in the market, competing with each other. However, the iPhone has its unique value proposition. Firstly, it does not let its value be deprived. Its sale value remains high compared to any other cellphone. Secondly, it does not cheapen its value for the sake of the market competition. Most of the time, the customers end up paying more than it cost when manufactured, but this also creates a standard that attracts celebrities and high-end people.
iPhone’s other marketing strategies lie in its way of promotion of the product. They make use of actors, celebrities, and social media influencers to market its product. When people see their favorite personnel using iPhone’s new model, this creates demand and the need for the product to satisfy and meet the customers’ market standards. Secondly, the raving people create curiosity in the casual customers’ minds, and the number keeps on multiplying.
iPhones are sold at the Apple Stores, where other accessories are being sold and purchased. This marketing strategy utilized certain iPhone placement in the marker. Hence, it gives the audience a subliminal message that what they are getting is a special item, unlike any other ordinary phone. Their products are sold in online stores, Retail Markets, Value-added resellers, and third-party cellular network carriers in the developed world.
The iPhones branding style has its unique usability, which is both simple and understandable. For example: “edge to edge glass,” “retina display,” and “LED backlighting.” This makes the customer know what they are buying when they come in contact with iPhone ranges. Furthermore, it’s marketing strategy also include elegance, clear, concise, uncluttered, and straightforward packaging.
iPhone brand lies at the heart of people. From being a national phone to becoming an international world-wide popular phone creates its demands.
Over the years, iPhone has created brand ambassadors and hardcore iPhone fans who wouldn’t trade giving up this phone because of the “feels’ it provides to the people.
Know Thy Spectators—Watchers, and Listeners
Every business has some spectators and buyers. However, a problem arises when these spectators observe your brand from a distance. To convert these audiences into a client, your business must utilize a perfect marketing strategy. It entirely depends on you how you involve and engage your audience.
But one of the essential elements in your marketing strategy should be to know about your audience. Seek to understand their background, aspirations, likes, and dislikes. According to Ghostwriting Founder, you can curtail your marketing strategy accordingly when you have enough data regarding your audience. You should also understand your audiences’ pain points and suffering.
To give you an example, Apple’s marketing campaign has successfully launched their products throughout the world, and they were able to create a demand for an expensive product. So how did they do it? They bring Apple products like the iPhone and Mac that shows the status symbol of individuals. When analyzing and evaluating your audience’s strengths and weaknesses, ensure all the 7Ps of the marketing: Product, Price, Promotion, Place, and People.
Ensuring these features of the marketing strategy will assist you in making a consistent brand. That is credible and trusted by the audience. What’s your marketing strategy?