Content is the backbone of any successful blog, and as such, you must take some time to ensure that your content appeals to your readers. If they can’t find anything engaging on your site, then they will move on and never come back again. Here are some tips for beautifying your content with images:
1. Quality of the Image
Most blogs offer their readers images, and these images vary in quality. This may not be a big deal to your blog’s visitors, but it can make a huge difference in how they perceive you and your content. If you want proof, pay close attention to what Google Images suggest when you search for an image. For example, let’s search for images of dogs. As you can see, not all dogs are given equal attention. Some are shown more prominently than others simply because they are of better quality.
This is important to remember when choosing images for your blog posts. You want every one of them to be high-quality and crisp so that your visitors will feel motivated to click on them and open up another tab.
You don’t have control over where Google Images gets its information from, but you can make some tweaks here and there on your end to ensure that you come out as a winner in this regard:
- Use an image hosting site such as Flickr or Pixabay instead of uploading directly from your computer or storage devices
- Make sure that the images you use are relevant to your blog posts
- Optimize your images for SEO. Use keywords in your image file names and alt-texts
2. How They Lead Your Readers to Other Blog Posts/Pages
The next step is choosing what image will lead readers to other blog posts or pages on your site. You need to know that not all images can do this, so you must be smart about it. The image below leads the reader straight into another article on my website. It’s a clever ploy because it encourages people who enjoy reading something interesting to explore my website. This way, I can engage more web traffic than before by offering better content with each visit.
Taking note of this is essential because you need to be more discerning with the images you choose. Not all of them will work in directing traffic, but some can still serve other purposes, such as captivating your visitors with visuals instead of words alone.
3. How They Keep Your Readers Engaged
Finally, it would help to consider how images could help keep your readers engaged with your blog posts and prevent them from scrolling straight down to the comments section below your post. This is why many bloggers would split their blog posts into two or three sections by inserting images in between paragraphs. The image above goes a step further by offering visitors an incentive for taking action (in this case, leaving a comment). It’s like giving people something extra for reading their articles and engaging with them through the use of imagery.
You need to insert an image that will make your visitors more inclined to read and then scroll down and comment on your blog post or page. You wouldn’t want your readers to lose interest halfway through reading your post because nothing is appealing about it.
Creating high-quality content with images can help attract more readers and keep them coming back for more. Just remember, not all blog posts work well with images, so be smart about where you place them and what you offer as a lead-in. These tips can help improve the user experience on your blog site, which ultimately builds trust between you and your readership base over time. It takes some time to figure out a process that works well for you, but everything begins to fall into place once you find it.
Image Source – rockstarsocial