Like every other industry, Internet Marketing has accumulated quite a bit of industry jargon and acronyms used by industry professionals daily. It can be a daunting task to keep up with your internet marketing team when they throw out terms like CPM and SERP, but this quick reference should help. Although this is not an exhaustive list of these terms, it will help you keep up with your internet marketer during business meetings. Instead of “smiling and nodding,” you can throw out a few industry terms and impress your boss.
SERP = Search Engine Results Page:
This is the list of web results returned by search engines after a search query is entered. These search results are determined using an intricate search engine algorithm ranking each web page relevancy to the user’s query.
SEO = Search Engine Optimization:
This is an online marketing approach that improves the websites ranking for search engines for relevant terms. The objective of search engine optimization is to drive relevant organic search traffic to the site. Current search engine ranking algorithms determine SEO tactics.
SEM= Search Engine Marketing:
Search engine marketing is the online marketing strategy that is focused on driving search traffic to the site.
SMM = Social Media Marketing:
This is social media use to build traffic, brand recognition, and manage brand reputation. Social media allows for two-way communication between brands and their target audience. Social media is often referred to as modern-day word-of-mouth marketing.
PPC = Pay-Per-Click:
This is a form of online advertising that is provided by search engines. This allows websites to pay for the premium placement on the SERP. The payment structure is “per-click” on the ad.
CPM = Cost-per-thousand:
This is a pricing method used mostly for online banner advertising campaigns. It is used to refer to the cost per one thousand impressions.
SE Robots = Search Engine Robots:
This term is used to reference the program used by search engines to “crawl” all sites worldwide to determine their relevancy and quality while indexing them for use in their SERP. They are also referred to as web crawlers, spiders, and bots.
PR = Page Rank:
A mathematical algorithm weighing web pages determines a Google link analysis metric by their links to other pages within the World Wide Web. The higher the page rank, the more likely the webpage is to show up at the top of Google SERPs.
DA = Domain Authority:
Is SEOMoz’s way of measuring how well a website will perform in search engine ranking. SEOMoz is an industry leader in analyzing and tracking ever-changing search engine algorithms.
This is a term used in web analytics to describe the percentage of visitors that leave your site immediately upon arrival without viewing another page.
The amount of times users on the website view a page. If five people view five pages each, the site received 25 page views.
The term used to describe the amount of time an ad banner is called or loaded is called an impression.
CTR = Click-Through Rate:
A metric that shows the effectiveness of and online ad or email campaign by the number of clicks received over impressions or opened (email).
This is the non-paid traffic that is received from search engines. This traffic type generates an effective SEO strategy that enhances the perceived relevancy to web user’s search queries.
The number of keywords in a given piece of content. This metric is used to regulate the number of keywords used in web copy to avoid the overuse of keywords(“keyword stuffing”). Keyword stuffing is frowned upon by search engines.
This ratio is used to encourage keyword variety within website copy and Metadata.
This is a term used when involved in link building. The higher the domain authority and page rank of the web page your site, if receiving a link from, the more “link juice” is being passed to your site. This also applies to link within your site.
This is another term for incoming or inbound links to your website from an external website.