Posted on: December 29, 2021 Posted by: shubjain7876 Comments: 1
Ethnic Wear

Indian Fashion Designers Who Keep Ethnic Wear Alive

The love and popularity for Indian Ethnic wear are limitless, thanks to famous Indian Fashion designers. Their hard work and efforts are leading them to new heights. Let’s look at the top 4 fashion designers who keep ethnic wear alive and kicking.

Ritu Kumar

She is a famous fashion designer in India. She loves to add culture, art, history, and ancient design to her designers’ apparel. You can see elegance and richness in his work. Ritu Kumar loves to work on Silk, Cotton, Georgette, leather and is famous for her fantastic bandhani work. She was responsible for introducing boutique culture to our country. A lot of Bollywood and Hollywood actresses prefer Ritu Kumar outfits. She is among the respectful people in the Industry.

From Anushka Sharma to Priyanka Chopra, several celebrities have chosen Ritu Kumar outfits on different occasions. Recently Aditi Rao Haidari was seen wearing a red and pink embroidery kurta designed by her.

Sabyasachi Mukherjee

He is known for his popular bridal wear collection. Some notable contributions are Gotta work, Hand block printing, hand dyeing, and georgette work. His famous saree works are Banarasi and bandhani. Sabyasachi also runs a widespread campaign in India known as “SAVE THE SAREE,” which sells saree at a non-profit price. Sabyasachi uses material from different corners of the country, such as the Handblock print of Bagru and the shibori art of the kutch. Along with all this, he also curates saree and¬†Indian ethnic wear¬†outfits for famous actresses. All the significant costumes made by him are so traditional yet modern.

Celebrities like Bipasa Basu, Amrita Puri, and Vidya Balan prefer Sabyasachi couture. Katrina Kaif, while promoting one of her films, wore Sabyasachi Saree.

Aratik Dev Varman

He is a famous designer in Ahmedabad. He is the only designer who understands the nomadic and pastoral lifestyle of Kutch. These are performed by different communities, which are then passed on to their generation. Aratik dev understood the importance of this art very cleverly and introduced them in her designer clothes. Some famous Kutchi Textile works are Bandhani, Shibori, Ajrakh Hand block print, Bhujodi work, and Batik prints.

If we take a look at the history of Kutch, most of the culture hails from different countries, and you can find the significance of Persia, Palestine, Sindh, and Balochistan in their outfit.

All these communities use beads, coins, small mirrors, and different patches and colours on their outfits.

Netta Lulla

She is famous for working with different kinds of sarees throughout her career. From Banarasi to Ajrakh Handprint saree, you will find a variety of her works on these handcrafted fabrics. She has also experimented with chiffon, gauze, and georgette designs for Bollywood actresses. One of her popular designs was the georgette bandhani saree, a favourite of Sridevi, her all-time career hit.

Netta Lulla has also won 2 national awards for her contributions in movies like Jodha Akbar as a costume designer. Aishwarya Rai wore a Golden Wedding Saree designed by Netta Lulla.

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