If lately, you’ve thought that your roofing company has not attracted an ample amount of customers than it should, you need to consider what you’re doing wrong! There might be a lot of newly established roofing companies near you and frankly speaking, they’re outperforming you. So, what’s making them retain the attention of customers?
Trust us, when it comes to roofing, there are more than 150,000 roofers in the United States, and your Chandler roofing company is one of them. And with such a competition in the roofing industry, it can sometimes be daunting to outshine other businesses. But it is not impossible.
In this article, we’ll be discussing 6 easy yet not commonly known tips and tricks that’ll help you grow your roofing company for sure. It doesn’t matter whether you need to increase your brand’s visibility, or you want to dominate the search engine results, these below-given tips and tricks will turn out to be the most beneficial for you.
Ways To Grow Your Chandler Roofing Company In 2020
Are you still depending on recommendations from close family members, referrals, word of mouth? In this fast-paced era, these tips and tricks alone will not reap the benefits that you are looking for quickly. If you do not have an online presence, you’re one of the ghost roofing companies in Chandler, AZ, that no one knows about. And yes, you’ll be losing a lot of prospective customers as well.
So, if you wish to increase your roofing sales and generate more leads, you need to keep reading this post until the end.
#1: Already Have A Website? Consider Revamping It!
If you are looking for a sure way to increase your online presence, you need to have a robust roofing website. A roofing website will act as your online business card. But that’s not all. It’ll show the prospective customers a general overview of what your roofing company has to offer along with displaying your contact details.
If your roofing website is attractive, informative, and well-structured, it’ll make your business bloom. Else, it’ll break your business in no time. Make sure that your Chandler roofing company’s website is attractive enough to retain the attention of customers.
If not, you need to revamp it ASAP. This is because if you cannot give your online customers a good user experience on the website, you’ll not provide quality services in real-time.
#2: Get As Much Advantage From Local SEO
You might have heard a lot that local SEO is dead when it comes to roofing, right? If this is so, then you need to rethink your statement. Local SEO has never been obsolete, and it’ll not be out dating shortly as well. If you’re not getting customers even though you’ve opted for local SEO, then there might be something wrong with your content.
Note: You need to claim your Chandler roofing company on Google My Business if you want to reap the benefits of local SEO.
Content is the king, and SEO is the kingdom. If you cannot provide the customers with the information they are looking for, then trust me, no power in this world can help you grow your roofing business.
#3: Opt For PPC Campaigns
Even if you’ve opted for local SEO, but you still want fast results, then you need to go for PPC. PPC – Pay Per Click is a way of buying visitors for your business brand. The PPC campaign will enable your business ad to be displayed on the top of the search results.
There is no doubt that PPC is a highly effective and fast way of generating more sales and leads for roofing businesses. By the time your PPC campaign starts to get effective, you’ll start to get organic traffic to your website as well.
So yes, if you want your roofing business to get quality leads, you need to invest time and money in PPC.
#4: Manage Your Online Reputation
Keep in mind that the online reputation is considered to be the most imperative for the success of any roofing business. This means that your Chandler roofing company ought to have a large number of positive customer reviews that market your products and services.
Nowadays, people rely on online customer reviews as much as they rely on another source of approval.
If your website is full of positive feedback, you can have peace of mind; your business will be attracting more and more customers. However, if you have more negative reviews than positive ones, you can expect new customers to run as far away from your business brand.
#5: Build Partnership With Other Local Businesses
One of the best ways to grow your roofing business is by building a strong partnership with the local roofing companies in Chandler, AZ. Or you can even build partnerships with complimenting businesses such as remodeling, real estate companies, and new house construction companies.
If you promise to refer them to your customers, indeed, they’ll be doing the same for you.
What else? You can even host local events to gain the attention of the local community you work in. Once people know that you exist, you’ll start to see an increase in your leads and sales.
#6: Develop A Chabot For Your Official Roofing Website
Fast response time is the key to winning a client. But this does not mean that you have to stay active on the social media platform 24-hours a day! You can develop a Chabot that responds to the general query of the customers. And once you’re available, you can take up the chat from there.
The above-mentioned useful roofing marketing tips and tricks will be beneficial enough to attract new customers. So, with the right tactics and patience, you’ll for sure grow your Chandler roofing company’s business in no time.