The company logo is the symbol that provides your company’s image and through which your clients will be able to identify your brand, your product, or your business.
Choosing a suitable logo design is very important since it is the first factor of your company’s presentation, in addition to the fact that all your next corporate image will be linked to the logo you choose.
When considering creating a company logo from scratch or simply updating it to provide a new image, many companies think opting for a pre-designed logo may be enough. Still, nothing could be further from the real.
Keep in mind that a logo must be consistent with the company’s values, its sector, its purpose, be adapted to the image you want to project to your clients, and of course, attract your primary target audience.
But above all, your company logo must be unique and original so that it allows you to differentiate yourself from your competition.
If you choose a pre-designed logo, playing with all these variables can be very complicated, and of course, some other company likely has the same logo as you.
On the other hand, many companies think it may be enough to do something basic, such as putting their company’s name with a standard typeface or with a basic colour and even doing it themselves.
It can indeed be a useful resource if all you want is to indicate merely the name of your company without contributing anything else.
But keep in mind that if you opt for this option, you will lose impact, and your company logo will not transmit anything to your customers.
Having a company logo specially designed for your business or your brand can make a difference in consumers’ predisposition to choose your business over others. Above all, it will define the initial perception of your customers.
Suppose you have already decided that you opt for a personalised company logo. In that case, you must be clear about a series of fundamental aspects that you have to demand from the designer of the same.
Essential Characteristics of a Company Logo
1. It Has To Be Legible
Think that your company logo can appear on countless documents, business cards, websites, social networks, and even promotional material. Therefore, if you need to adapt it to a reduced space, the logo must be read or seen clearly.
In specific cases, you can opt for an expanded logo and a reduced logo using only the isotype for these cases: the brand symbol.
It is not enough that they design a logo for you. They must make different versions of it.
That is, what will your logo look like on a white background, on a dark background? What will it be like to adapt it to a horizontal space or a vertical space?
There may be different versions of the company logo, but always maintaining its integrity and that the logo is visible in any of them. Of course, it demands that they give you the material to either print it in high resolution for, for example, a large poster or in a reduced size to adapt it to social networks.
3. Easy To Remember Visually
Logically this is also closely linked to the brand or company name. Still, for this reason, the company logo must be graphically adapted to the text it contains so that, at a glance, it helps to remember the name of your brand or your company.
4. The Importance of Colours
Often, when choosing the color, the logo only thinks that we like one colour or another. But this is not always the right thing to do.
Colours greatly influence the brand’s perception, the association of the type of business, or even the style we want to project to our audience.
It is not the same to convey a concept of seriousness, sobriety, modernity, fun. And each of these concepts can be better transmitted by choosing some colours over others.
The advice is to let yourself be advised by design and marketing professionals when choosing the colours for your brand and corporate image.
5. Creativity and Design
Here we enter the designer’s lot; Your originality, creativity, experience and technique are critical to a good logo.
Although logically a designer needs a series of guidelines to be able to work, such as the line that the logo wants to convey, what type of service or product does it refer to, or the public to which the brand is addressed, the designer must have some margin when making the design.
Of course, the professionalism of the designer also comes into play to achieve a suitable result.
Sometimes you find the line you are looking for relatively quickly. You have to work on different initial drafts with different lines to work on, playing with different isotypes, colours, fonts, and designs.
Based on this, you can already work on one line or another.
In any case, commissioning the logo design is an important decision, as budgets are often very disproportionate to the work presented.
Before deciding on one or the other professional, we advise you to ask for different estimates, since in this case, the most expensive is not always the best. Also, as you are the one who might know your logo best, so you can consider doing it by yourself. Yes, with massive graphics tools on the internet, so you can design your logo simply in minutes. And among these tools, DesignEvo could be a reliable logo maker for you to manage your project. DesignEvo is a logo-making tool that creates a logo by selecting a wide variety of logo templates into categories and putting text and icons wherever you like. Best of best, you can use this tool for free.
Now that you have learned these good tips, and you can go to your practice. Do not hesitate to try DesignEvo to design your logo if you need a logo for your brand, social media profiles.