Nowadays, webinars are booming and have paved fresh opportunities for B2B marketers to engage in potential prospects. B2B marketers have enormous options, but a virtual medium offers enormous benefits far beyond the reach of in-person events. It enables organizers to go creative while curating engaging content and exciting ideas. Webinars have been in existence for a while, but a sudden spike in the percentage has been witnessed recently. With the sudden surge in demand for virtual events and webinars, many virtual event platforms are emerging every day. Today the internet is full of virtual event software and platforms that offer comprehensive services. Whether you are planning a virtual event or a webinar, leveraging the right technology is a must. It helps in boosting company growth and building relationships.
During the global pandemic’s challenging times, webinars have become the most powerful tool for B2B marketers. Event planners and marketers worldwide are tapping on the most powerful tool to generate better leads and revenues. A recent survey reports that, on average, 70% of B2B marketers believe in webinars. It is considered the best medium to generate high-quality qualified leads. By now, you must be wondering about what is a webinar? This post briefly explained what a webinar is and how to plan out one by keeping the best virtual event practices in mind. Let’s get started!
What Exactly Does The Webinar Stand For?
A webinar is an online or a web-based seminar hosted on a webinar platform or software over the internet. It allows attendees to gather at a virtual venue instead of an on-site physical venue. Webinar enables hosts or speakers to connect with attendees from all parts of the world. The webinar software offers an end number of features and tools to engage attendees seamlessly. A comprehensive platform or software enables you to share your screen and display visual graphics to deliver presentations seamlessly.
Additionally, webinars enable you to organize Q&A amid webinar sessions to interact with your virtual attendees in real-time. It helps in gaining valuable audience feedback and responses. The features offered by the platform helps in delivering real-life, fully immersive event experiences. Webinar offers enormous benefits and can be utilized by multiple businesses. Right from education purposes to training and onboarding employees, webinars are being utilized in full-fledged. If you plan a virtual event or a webinar for the first time, doing some preparations is a must. Get comfortable with the technology and create a to-do-checklist. We have shared a top checklist for planning a webinar. Have a look:
Checklist for Planning a Webinar
Identify Your Objective
Determining the objective and goal of organizing a webinar is a must. Why do you want to host a webinar? If you wish to generate more business leads? Impart knowledge? Reach more people? Build relationships? Boost brand visibility? And so on. The purpose of holding a webinar and what you want to achieve out of it should be evident in the presenter’s mind. It helps in delivering a smooth webinar seamlessly.
Determine Your Potential Target Audience
Once you have decided upon the goals you want to achieve out of your webinar and determine the target audience. It is necessary to identify your potential target audience to whom you will speak to complete your set goals. Curate the content as per your target audience to boost better engagements.
Select a Well-defined Topic
Once you are all set to host a webinar, select a well-defined and engaging topic for your webinar that holds the attendee’s interest. Selecting a topic that holds only 15% of audience interest will not be quite useful. Have a clear, engaging, and well-defined topic for your webinar. Curate engaging content around the topic to keep attendees interested throughout the sessions.
Leverage The Right Technology
Leveraging the right technology is a must to ensure a successful webinar. Today there are ample webinar software and platforms available in the market. Select the one that best suits your business needs. Do a complete research and compare their features as per your budget and requirements. A comprehensive platform offers customizable services, pre-design templates, engaging tools, landing pages, easy registration, robust data tracking, live chat capabilities, and so on. A reliable platform backed by 24*7 support is most likely to deliver optimal results. Selecting the right technology is a crucial step to ensure a successful webinar.
Select The Presenters for Your Webinar Accordingly
To host a webinar, you need a list of presenters. It entirely depends on you whom you opt for. Whether you want a host and a presenter, a panel, a single speaker, or a dual to carry out your webinar, select the presenter or speaker who has a grip and knowledge about the webinar topic. A knowledgeable presenter is likely to engage more attendees and leave a lasting impact.
Select The Date and Time of Your Webinar
While selecting the date and time of your webinar, do a little research beforehand. Look for the dates you selected. Do not hold any holidays or competitive events as it directly affects attendance. If your webinar targets a global audience segment, keeping time zone considerations in mind is a must. Select a time that can accommodate as many people as possible, thus increasing attendance at the webinar.
Curate an Engaging Content
Curate engaging content that is well thought researched and holds value to your attendees. Keep your sessions interactive while asking questions to keep attendees hooked. The content you create should be strictly around the selected topic of a webinar. Creating engaging and interesting content is the key to keep your audience interested in your webinar.
Promote Your Webinar and Send Reminders
It does not matter how effective your webinar is. If your audience is not aware, it is of no use. The impact of your webinar can only be measured if your audience knows about it. Promote your webinar before the actual date. To market your webinar, leverage direct mails, public relations, social media marketing campaigns, and so on. Send reminders to registered attendees before the actual date of a webinar.
Keep The Registration Process Simple
Keep your registration process quick and simple as a long application process loses attendee interest. A quick and handy registration process helps in boosting your registration numbers for attending a webinar.
Doing a Test or Dry Run is a Must
Do a dry run before your actual webinar. Check out whether your internet connection is stable or not. Ensure that other necessary equipment is functioning properly. Apart from it, check the audio and video quality of your device and the software. If you face any technical glitches during a test run, you are still left with the time to fix it before the actual date of a webinar.
Planning to host a virtual event or a webinar for the first time? Follow the checklist mentioned above to ensure a successful webinar and boost your business growth and generate high-quality leads.